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古典坐墩造型设计的感知意象研究
引用本文:于娜,张聪.古典坐墩造型设计的感知意象研究[J].包装工程,2017,38(12):104-109.
作者姓名:于娜  张聪
作者单位:南京林业大学,南京,210037;南京林业大学,南京,210037
基金项目:江苏省高校哲学社会科学研究项目(2015SJB040);江苏省普通高校学术学位研究生创新计划项目(KYLX16_ 0851);江苏省优势学科建设项目(PAPD)
摘    要:目的研究感性意象与造型设计要素之间的关系。方法以古典坐墩作为研究对象,收集古典坐墩样本并进行造型要素的分类,运用K均值聚类分析筛选出12张具有代表性的图片。以问卷调查的形式对古典坐墩造型感性语义词汇进行筛选,得出11个代表古典坐墩造型的词汇。用语义差分法进行代表样本的感性意象调研,将消费者的感知意象进行量化,并通过因子分析确定主成分,从而分析不同类型的古典坐墩对于人们在视觉造型感知意象上的影响和感受,最后通过T检验验证人们对于不同坐墩感知意象的明显度。结论古典坐墩本身就具有鼓身凸出的形体特点,浑圆而又敦厚,因此"稳重"感较强;不论开光与否,墩身有雕刻、绘图和仿藤的更具"富丽"感,且强度依次递减。

关 键 词:古典坐墩  造型  感性工学  感知意象
收稿时间:2017/2/28 0:00:00
修稿时间:2017/6/20 0:00:00

Sit Pier Perceptual Image Based on the Modeling Design
YU Na and ZHANG Cong.Sit Pier Perceptual Image Based on the Modeling Design[J].Packaging Engineering,2017,38(12):104-109.
Authors:YU Na and ZHANG Cong
Affiliation:Nanjing Forestry University, Nanjing 210037, China and Nanjing Forestry University, Nanjing 210037, China
Abstract:It studies the relationship between emotional image and modeling design. Based on the classical sit pier, it collects classical sit pier samples and classifies classical modeling factors, applying K-means cluster analysis to select 12 representative samples. Then it screens perceptual vocabulary in the form of a questionnaire survey, and selects 11 representative vocabularies about classical sit pier modeling, quantifies the consumer''s felling by using semantic differential method. The factor analysis will analyze different types of classical sit pier for people''s feelings on visual. At last, the T test Verifies the fact that people may be have different perceptual felling. The classical sit pier is sedate because it has the characteristics of drum body. Whether its body has cave or not, having sculpture, drawing, the imitation of bamboo is more gorgeous, and decreasing intensity.
Keywords:classical sit piers  modeling  kansei engineering  perceptual image
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