| 即时性信息在现代包装创新设计中的表达方式研究 |
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| 引用本文： | 王安霞,李锐,张芊慧. 即时性信息在现代包装创新设计中的表达方式研究[J]. 包装工程, 2017, 38(12): 55-59 |
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| 作者姓名： | 王安霞 李锐 张芊慧 |
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| 作者单位： | 江南大学,无锡,214122;江南大学,无锡,214122;江南大学,无锡,214122 |
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| 基金项目： | 2011年度江苏省社会科学研究基金项目（11CSJ002）;2015年度江苏省研究生教育教学改革研究与实践项目（JGL- X15_070） |
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| 摘 要： | 目的探究即时性信息在现代包装创意设计中的表达方式与运用研究。方法通过对"即时性信息"概念的界定及其在现代包装设计中的意义,结合现代包装设计实例分析即时性信息在现代包装创新设计中的表现形式,基于消费者情感需求,从感官、行为、情境等方面分析即时性信息在现代包装设计中的表达方式研究。结论即时性信息在现代包装创新设计中是从消费者的情感需求出发,使包装成为消费者情感交流的纽带,从而通过消费者感官、行为、使用情境得以即时性信息的传递、反馈与体验。
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| 关 键 词： | 即时性信息 现代包装创新设计 表达方式 |
| 收稿时间： | 2017-02-28 |
| 修稿时间： | 2017-06-20 |
Expression of Real-time Information in Modern Packaging Innovation Design |
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| WANG An-xi,LI Rui and ZHANG Qian-hui. Expression of Real-time Information in Modern Packaging Innovation Design[J]. Packaging Engineering, 2017, 38(12): 55-59 |
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| Authors: | WANG An-xi LI Rui ZHANG Qian-hui |
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| Affiliation: | Jiangnan University, Wuxi 214122, China,Jiangnan University, Wuxi 214122, China and Jiangnan University, Wuxi 214122, China |
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| Abstract: | It aims to explore the expression and application of real-time information in modern packaging creative design. Based on the definition of "real-time information" and its significance, it analyzes the manifestation of real-time information in modern packaging design. The research would be made from the senses, behavior, situations and other aspects of real-time information in the packaging design of expression in terms of the emotional needs of consumers. In the modern packaging innovation design, the real-time information starts from the emotional needs of the consumers, making the packaging become the link of the consumer''s emotional communication and then through the consumers'' senses, behavior, and experience so as to transmit and feedback the real-time information. |
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| Keywords: | Real-time information modern packaging innovation design expression |
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