| 中国民间玩具产业发展的新思路 |
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| 引用本文： | 魏丽芳,李亮之.中国民间玩具产业发展的新思路[J].桂林电子科技大学学报,2007,27(3):251-254. |
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| 作者姓名： | 魏丽芳 李亮之 |
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| 作者单位： | 江南大学,设计学院,江苏,无锡,214122;江南大学,设计学院,江苏,无锡,214122 |
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| 摘 要： | 富有瑰丽文化色彩的民间玩具充分体现了中国传统文化的民俗信仰.文章通过分析民间玩具的美韵以及民间玩具与信仰民俗之间和谐关系,归纳并总结了在市场经济下民间玩具的生存现状,并对中国的玩具产业发展进行思考.指出只有将民间玩具产业融入到现代主流消费观念中,才能使具有浓厚传统民俗文化的民间玩具得以更好的继承与创新.
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| 关 键 词： | 民间玩具 民俗信仰 民间玩具产业 |
| 文章编号： | 1673-808X（2007）03-0251-04 |
| 修稿时间： | 2007-04-09 |
A new approach to the development of Chinese folk toys |
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| WEI Li-fang,LI Liang-zhi.A new approach to the development of Chinese folk toys[J].Journal of Guilin Institute of Electronic Technology,2007,27(3):251-254. |
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| Authors: | WEI Li-fang LI Liang-zhi |
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| Affiliation: | School of design, Southern Yangtze University, Wuxi 214122, China |
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| Abstract: | Chinese folk customs and beliefs are to a certain extent embodied in the culture-rich Chinese folk toys.In this paper,we first look at the beauty of the many kinds of Chinese folk toys and also the harmonious relationship of the folk toys to the folk beliefs and customs.We then turn to the status quo as well as future development of the business line of Chinese folk toys in the context of market economy.Our study leads us to such an awareness that integrating the business development of Chinese folk toys with the mainstream of modern concepts of consumption can be an innovative approach for the traditional culture-rich Chinese folk toys to be sustainably inherited. |
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| Keywords: | folk toys folk customs and beliefs business line of folk toys |
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