| 冶金企业市场营销存在的问题和对策 |
| |
| 引用本文： | 周运锦,潘建华. 冶金企业市场营销存在的问题和对策[J]. 河北冶金, 2004, 0(5): 54-56 |
| |
| 作者姓名： | 周运锦 潘建华 |
| |
| 作者单位： | 赣南师范学院,工商管理系,江西,赣州,341000;江西理工大学,经济管理学院,江西,赣州,341000 |
| |
| 摘 要： | 介绍了中国冶金企业在市场竞争由“卖方市场”向“买方市场”转变的情况下,市场营销策略的优劣对企业生存和发展的重要影响。本文深入分析了当前冶金企业市场营销存在的问题,并提出了一些建议和对策,以期对中国冶金企业市场营销工作有所益处。
|
| 关 键 词： | 冶金企业 市场营销 问题 对策 |
| 文章编号： | 1006-5008(2004)05-0054-03 |
| 修稿时间： | 2004-08-10 |
PROBLEMS AND COUNTER- MEASURES IN MARKETING OF METALLURGICAL BUSINESSES |
| |
| ZHOU Yun-jin,PAN Jian-hua. PROBLEMS AND COUNTER- MEASURES IN MARKETING OF METALLURGICAL BUSINESSES[J]. Hebei Metallurgy, 2004, 0(5): 54-56 |
| |
| Authors: | ZHOU Yun-jin PAN Jian-hua |
| |
| Affiliation: | ZHOU Yun-jin~1,PAN Jian-hua~2 |
| |
| Abstract: | The important influence of marketing strategy to a business's survival or development under condition of market competition being transferred from "sellers' market" to "buyers' market" for metallurgical businesses in China is discussed. The present problems in marketing of metallurgical businesses are analyzed, some suggestions and counter-measures proposed. |
| |
| Keywords: | metallurgical businesses marketing problems counter-measures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
