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| 移动通信业务套餐设计原则探讨 | |
| 引用本文： | 李萍,齐佳音,舒华英. 移动通信业务套餐设计原则探讨[J]. 世界电信, 2004, 17(7): 18-21 |
| 作者姓名： | 李萍 齐佳音 舒华英 |
| 作者单位： | 1. 北京邮电大学经济管理学院硕士研究生 2. 北京邮电大学经济管理学院博士后 3. 北京邮电大学经济管理学院教授,博士生导师 |
| 摘 要： | 针对当前移动通信行业业务套餐设计中存在的问题(如缺乏充分市场细分、没有突出品牌概念、停滞于恶性竞争状态、影响企业整体形象)。以广东移动通信市场为例进行了分析，提出了遵循双赢、有效区隔、协调平衡和注重品牌等4个基本原则。 |
| 关 键 词： | 套餐 移动通信业务 企业 品牌概念 区隔 效区 移动通信行业 注重 设计原则 基本原则 |
Pricing Principle for Mobile Services |
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| Li Ping Master Candidate,School of Economics and Management,BUPTQi Jiayin Post Doctor,School of Economics and Management,BUPTShu Huaying Professor,School of Economics and Management,BUPT. Pricing Principle for Mobile Services[J]. World Telecommunications, 2004, 17(7): 18-21 | |
| Authors: | Li Ping Master Candidate School of Economics Management BUPTQi Jiayin Post Doctor School of Economics Management BUPTShu Huaying Professor School of Economics Management BUPT |
| Abstract: | To focus on the issues existed in mobile services pricing, such as short of market segmentation, brand building, excess competition etc. To point that the principle in packing price is both beneficial to operators and subscribers, effective market segmenting, balancing different services and brand design. |
| Keywords: | Mobile communication TariffMarket segmentation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |