不同呈现条件下景点信息内隐记忆的绩效研究

实验探讨了在不同呈现条件下阅读者对旅游景点获取的效果，旨在为网页和广告设计以及效果评估提供心理学依据。通过过程分离程序(PDP)的包含和排除测验计算超文本和线性文本的不同呈现条件下外显控制性加工和内隐自动化加工各自的贡献大小。结果表明：①超文本的内隐记忆绩效优于线性文本；②有图像的文本内隐记忆优于无图像文本；③超文本的外显记忆绩效优于线性文本；④外显控制性加工在同一阅读材料的不同呈现方式的记忆中无显著差异。结论：过程分离程序可以分离记忆的控制性加工和自动化加工，在设计一个网络时应考虑控制性加工效果和自动化加工效果。

The Implicit Memory Performances About Scenic Spot Under Different Appearance Conditions

The experiment focused on what the psychological course had been while reading on-line travel advertising and what the valuable psychological theories for the design and evaluation of web or advertisement should have liked. The experiment explored the contribution of controlled processing (explicit memory) and automatic processing (implicit memory) in different appearance conditions (hypertext and linear),through so called inclusion and exclusion texts of PDP. The results were :1 The efficiency of implicit memory about hypertext was higher than linear .2 The efficiency of implicit memory about reading materials with picture was higher than the materials without picture.3The efficiency of explicit memory about hypertext was higher than linear. 4 There was no difference in the contribution of controlled processing at the way of materials present. It was concluded that PDP could dissociate the controlled processing and automatic processing in memory. So when we design, evaluate a web or advertisement, we should consider the effects of explicit processing and implicit processing at the same time.