荆州古城城市旅游形象设计定位分析

荆州古城历史文化资源丰富，以“楚文化、三国文化”为主体，抽取历史文化资源中的代表元素进行定位，从而设计出符合古域荆州的城市形象：并对荆州古城今后的发展状态进行定位与思考，发展古域旅游服务事业，将荆州古城建设成为集环城旅游、休闲、古城保护等系统为一体的城市景观，打响荆州古城的名气。

Study on the Tourism Image Design of the Ancient City, Jingzhou

Jingzhou city history and culture rich in resources, ＂chu culture, The Three Kingdoms culture＂ as the main body, historical and cultural resources from the delegate elements to positioning, thus designed comply with jingzhou city image of the city; And the development in the future of jingzhou city state orientation and thinking, the development of ancient city tourism service business, jingzhou city construction will be set to travel around cities, leisure, ancient city protection system for the integration of urban landscape and popularized jingzhou city of fame.