| 如何搞好IC卡营销工作之我见 |
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| 引用本文： | 骆必红.如何搞好IC卡营销工作之我见[J].石油库与加油站,2005,14(5):4-5. |
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| 作者姓名： | 骆必红 |
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| 作者单位： | 中国石化湖北襄樊襄阳石油分公司 襄阳441104 |
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| 摘 要： | 对搞好加油IC卡的营销提出了自己的看法:应充分认识IC卡在成品油销售中的作用,让客户知晓和认识IC卡,做好IC卡有奖营销工作。
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| 关 键 词： | 加油站 加油IC卡 营销 |
| 收稿时间： | 2005-04-26 |
Views on IC card marketing |
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| Luo Bihong..Views on IC card marketing[J].Oil Depot And Gas Station,2005,14(5):4-5. |
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| Authors: | Luo Bihong |
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| Affiliation: | Luo Bihong. |
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| Abstract: | Views on IC card marketing are presented. Role of IC card in refined oil marketing is emphasized. Making IC card widely available and lottery marketing are both important measures of oil marketing. |
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| Keywords: | gas station IC card and marketing |
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