| IPTV交互式寻址广告技术的探讨 |
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| 引用本文： | 李峰,易丹,张明杰. IPTV交互式寻址广告技术的探讨[J]. 电信科学, 2008, 24(2): 87-91 |
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| 作者姓名： | 李峰 易丹 张明杰 |
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| 作者单位： | 中国电信股份有限公司上海研究院,上海,202112;中国电信股份有限公司上海研究院,上海,202112;中国电信股份有限公司上海研究院,上海,202112 |
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| 摘 要： | IPTV业务的特性和新的商业模式一直是电信运营商研究的方向.IPTV业务能否进入规模发展期,影响其的关键因素是增值业务的实用性.本文通过利用智能图像寻址广告技术来改变传统的IPTV EPG的非实时交互模式,实现IPYV帧内对象提取,使用户与感兴趣的视频对象能进行即时的交互;通过视频对象对应的详细内容提示、弹出的购买界面、超链接等,实现实时的交互式购买支付,满足冲动消费.文中提出的寻址广告技术是未来IPTV一种较好的业务,充分体现了IPTV交互性.本文对寻址系统进行了电信级的系统设计与实现,并提出了实现的难点与建议.
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| 关 键 词： | 寻址技术 实时交互 视频对象 在线消费 |
| 收稿时间： | 2007-11-10 |
| 修稿时间： | 2007-11-10 |
Discussion of IPTV Interactive Address Link Advertisement Technology |
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| Li Feng,Yi Dan,Zhang Mingjie. Discussion of IPTV Interactive Address Link Advertisement Technology[J]. Telecommunications Science, 2008, 24(2): 87-91 |
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| Authors: | Li Feng Yi Dan Zhang Mingjie |
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| Affiliation: | Li Feng,Yi Dan,Zhang Mingjie (Research Institute of China Telecom Corporation Ltd.,Shanghai 202112,China) |
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| Abstract: | Feature and new commercial mode of IPTV service, for a long time, have been a key and hot point for CT operator. If IPTV service can be at developing period is decided by add-value service, which is effective and usable. This paper introduces intelligent image address link technology to IPTV service to change traditional EPG non-realtime interactive mode. By detailed index and tip, customer can realize browse, order and payment instantly and conveniently. This new method also embodies IPTV interactive fully. And then, the author designs and realizes an advertisement address link system, and presents some tasks and reasonable suggestion. |
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| Keywords: | address link technology realtime interactive video object online consumer |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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