| 广告符号的基本性质与品牌 |
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| 引用本文： | 熊伟.广告符号的基本性质与品牌[J].包装工程,2006,27(3):246-247,266. |
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| 作者姓名： | 熊伟 |
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| 作者单位： | 襄樊学院,襄樊,441021 |
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| 摘 要： | 为了将符号学当作一种方法去认识,以裨益于广告的创意表现,以了解广告符号的相关基本性质,广告形象符号到广告意向符号呈现出多层次、多角度复杂的结构,重点探讨了广告符号的任意性、系统性、差异性、差别的同一性和共时性.提出在传播环境中,关于符号传播研究和时间的迫切性.
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| 关 键 词： | 品牌 整合 能指 所指 |
| 文章编号： | 1001-3563（2006）03-0246-02 |
| 收稿时间： | 2005-12-01 |
| 修稿时间： | 2005-12-01 |
Basic Characteristics of Advertising Symbol and Brand |
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| XIONG Wei.Basic Characteristics of Advertising Symbol and Brand[J].Packaging Engineering,2006,27(3):246-247,266. |
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| Authors: | XIONG Wei |
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| Affiliation: | Xiangfan University, Xiangfan 441021, China |
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| Abstract: | The randomicity, otherness, identity and time accordance of advertising symbol was discussed with semiology from visual symbol to imagining symbol to find the basic character of advertising symbol and complicated symbol structure. It was put forward that in recent market transmitting environment, the research and practice of symbol transmitting is in urgent need. |
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| Keywords: | symbol brand conformity referred |
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