| 广告设计中美女题材的伦理障碍辩析 |
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| 引用本文： | 傅小龙,曹桦林,刘畅. 广告设计中美女题材的伦理障碍辩析[J]. 艺术与设计．数码设计, 2011, 0(1) |
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| 作者姓名： | 傅小龙 曹桦林 刘畅 |
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| 作者单位： | 南昌大学;江西农业大学; |
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| 摘 要： | 本文以广告设计中的美女题材为议题,分析了广告设计中美女题材所存在的伦理障碍现象。着重剖析了产生这些现象的内在原因,批判了扭曲基本价值观、刻意夸大事实以及牺牲产品主导信息而喧宾夺主的错误做法,进而提出了消除广告设计中美女题材伦理障碍的具体策略,认为企业和广告界都应当树立正确的义利观,设计人员更应肩负社会责任,坚持高尚的道德伦理准则,并加强相关的行政执法力度。
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| 关 键 词： | 美女题材 伦理障碍 社会责任 |
Differentiation and Analysis of the Ethical Barriers about Beauty Topics of Advertising Design |
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| FU Xiaolong CAO Hualin LIU Chang. Differentiation and Analysis of the Ethical Barriers about Beauty Topics of Advertising Design[J]. Art And Design, 2011, 0(1) |
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| Authors: | FU Xiaolong CAO Hualin LIU Chang |
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| Affiliation: | FU Xiaolong CAO Hualin LIU Chang |
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| Abstract: | Beauty topics of Advertising design is the question of this paper,the ethical barriers is the important issue. Focusing on analysis of the underlying causes of these phenomena,critical basic values distorted,deliberately exaggerated,and the expense of product information overwhelming and the error led the practice,and then proposes specific strategies about eliminating the ethical barriers that companies and advertising industry should foster a correct view of justice and benefit,designers should take socia... |
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| Keywords: | beauty topics ethical barriers social responsibility |
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