| 浅析“意象”及其对产品感性设计的作用 |
| |
| 引用本文： | 周美玉,王倩.浅析“意象”及其对产品感性设计的作用[J].艺术与设计．数码设计,2011(3). |
| |
| 作者姓名： | 周美玉 王倩 |
| |
| 作者单位： | 华东理工大学艺术设计与传媒学院; |
| |
| 基金项目： | 国家社科基金编号:10BZ083 |
| |
| 摘 要： | 本文阐述了产品设计中对意象的运用,同时指出产品意象的形成及作用。当今随着人们生活水平的提高,产品除了具有实用性的要求之外,还必须满足人类心理、感觉上的需求。将意象概念引入现代设计中,试图通过产品形态的联想来传示产品的丰富文化内涵,赋予产品物质之外的情感意念,并经由感性意象的置入,使产品超越物质形态而提炼成人们情感互动的媒介。
|
| 关 键 词： | 产品设计 意象 消费心理 |
Analysis of Imagery and Its Role in Perceptual Design |
| |
| ZHOU Meiyu WANG Qian.Analysis of Imagery and Its Role in Perceptual Design[J].Art And Design,2011(3). |
| |
| Authors: | ZHOU Meiyu WANG Qian |
| |
| Affiliation: | ZHOU Meiyu WANG Qian |
| |
| Abstract: | This article elaborates on the formation of imagery and its role in perceptual design.With the steady growth in the people's living standard,utility function,psychological need and so esthetic-sense have become essential elements of product design.The using of imagery,products will show their rich cultural connotation and abundant humanities emotion.So that,product can be to exceed its form,and to become the medium of emotional interaction. |
| |
| Keywords: | product design imagery consumer psychology |
| 本文献已被 CNKI 等数据库收录！ |
|
