| 当代影视广告创意语言探析 |
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| 引用本文： | 李锋,王智鸿.当代影视广告创意语言探析[J].艺术与设计．数码设计,2011(1). |
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| 作者姓名： | 李锋 王智鸿 |
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| 作者单位： | 景德镇陶瓷学院设计学院;景德镇高等专科学校; |
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| 摘 要： | 当代广告与生活已紧密相连,广告已经渗透到我们生活的方方面面。影视广告即电影、电视广告影片,作为广告重要组成部分的影视广告,其广泛用于企业形象宣传、产品推广,具有着广泛的社会接受度。我们主要把影视创意方式分为亲情式表达,意境式表达,幽默式表达,形象代言人直叙型,故作悬念式表达手法等多种表达方式。将多种方式搭配一起使用,将取得事半功倍的效果。
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| 关 键 词： | 广告 影视广告 创意语言 文化 |
Contemporary Film and TV Advertising Creative Language Probing |
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| LI Feng WANG Zhihong.Contemporary Film and TV Advertising Creative Language Probing[J].Art And Design,2011(1). |
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| Authors: | LI Feng WANG Zhihong |
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| Affiliation: | LI Feng WANG Zhihong |
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| Abstract: | advertising and life has been closely linked,advertising has penetrated into every aspect of our lives.The film and television advertisement namely movies,TV advertising film,as advertising is an important part of the film and television advertisement,which are widely used in enterprise image promotion and marketing of products,with a wide range of social acceptance.We mainly the originality of movie and TV is divided into family type express way,artistic conception type expression,humor type expression,ima... |
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| Keywords: | advertising film and television advertising creative language culture |
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