餐饮企业感知服务质量与顾客忠诚关系

随着我国旅游业的蓬勃发展，餐饮企业的服务水平和经营管理水平有了明显的进步和提高，忠诚的顾客成为企业竞争强有力的核心优势。因此，以顾客忠诚为导向、以服务质量为核心的观念正在逐步确立。文章拟从感知服务质量与顾客忠诚关系的角度探讨二者之间的模型建构，并初步探讨了该建构对餐饮企业的实践意义和启示。

The Relationship between Perceived Service Quality and Customer Loyalty in Catering Industries

With the development of tourism,the service and the management of the catering industries have reached a higher level.Simultaneously, for the industries loyal customers have become a powerful core advantage in the competition.Therefore a new concept is being established that the industry should be customers' loyalty oriented and service quality centered.This article intends to explore for a model construction with respect to the relationship between the perceived service quality and the customer loyalty,and some revelations are presented for catering industries.