| 图书选题开发的风险管理 |
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| 引用本文： | 杨学忠,郭华良,梅传声. 图书选题开发的风险管理[J]. 武汉理工大学学报(信息与管理工程版), 2007, 29(5): 141-143 |
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| 作者姓名： | 杨学忠 郭华良 梅传声 |
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| 作者单位： | 1. 武汉理工大学,出版社,湖北,武汉,430070;武汉理工大学,文法学院,湖北,武汉,430070
2. 武汉理工大学,文法学院,湖北,武汉,430070 |
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| 摘 要： | 图书选题开发与一般产品开发一样,探索性和创造性都非常强。同时,图书产品具有多品种、小批量,以及产品生产流程中的多环节、多部门、多渠道与产品销售实现的时空差距等,使选题开发比一般产品开发更具风险性。从企业产品开发的风险管理理论入手,结合出版企业的选题开发,分析了图书选题开发中存在的几种主要风险,并提出了降低图书选题开发风险的策略。
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| 关 键 词： | 选题开发 风险分析 风险规避 |
| 文章编号： | 1007-144X（2007）05-0141-03 |
| 修稿时间： | 2006-12-27 |
Risk Management of Topic-selection for Book Product |
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| YANG Xuezhong,GUO Hualiang,MEI Chuansheng. Risk Management of Topic-selection for Book Product[J]. Journal of Wuhan University of Technology(Information & Management Engineering), 2007, 29(5): 141-143 |
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| Authors: | YANG Xuezhong GUO Hualiang MEI Chuansheng |
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| Affiliation: | Assoc. Editor; Press, WUT, Wuhan 430070, China. |
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| Abstract: | As the common product development,the topic-selection is also exploring and innovative since the book product is of multi-varieties and small batch.Simultaneously,it has multi-links of realization,multi-departments,multi-channel and sale realization space and time disparity for the central flow,which causes the selected-topic have more risk compared to the common product.Taking the risk management elementary theory as the instruction,with the performance in topic-selection of publishing,analysis each kind of risk which possibly meets in the topic-selection,the constructive comment is given to avoid the topic-selection risk. |
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| Keywords: | topic-selection risk analysis risk avoidance |
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