| 有线网络公司运营的保障--数字电视广告技术 |
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| 引用本文： | 冯广超,方钰淳.有线网络公司运营的保障--数字电视广告技术[J].中国有线电视,2004(15):27-31. |
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| 作者姓名： | 冯广超 方钰淳 |
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| 作者单位： | 河南大学,河南,开封,475001 |
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| 摘 要： | 数字电视广告是有线网络公司数字电视投资的重要保障,是运营商实现商业利益的重要业务.数字电视节目经过特定的编码、压缩和调制,要实现没有画面质量受损效果的插入、拼接的难度是非常大的.以SCTE组织制定的数字电视广告拼接协议为主线,介绍和分析了最新出现的几种数字电视广告技术的形式和技术原理.
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| 关 键 词： | 传输流 拼接 数字电视 切换 |
| 文章编号： | 1007-7022(2004)15-0027-04 |
| 修稿时间： | 2004年4月27日 |
Safeguard of the Cable Operators-Technique of Digital TV Advertising |
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| FENG Guang-chao,FANG Yu-chun.Safeguard of the Cable Operators-Technique of Digital TV Advertising[J].China Cable Television,2004(15):27-31. |
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| Authors: | FENG Guang-chao FANG Yu-chun |
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| Abstract: | Digital TV advertising is the vital safeguard of the cable companies, and the crucial service that achiees the avails of operators as well. The digital programs have underwent a process of specified coding, compression and modulation, thus to achieve the insertion and splicing is very difficult not to damage the video quality. We underlies the Digital- Program- Insertion related standards of SCTE, further presents and analyzies the form and principles of technology of digital TV advertising. |
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| Keywords: | MPEG |
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