Mobile communities: How viable are their business models? An exemplary investigation of the leisure industry

Communities (especially Virtual Communities) of Interest have been the focus of substantial discussion in academic literature. This paper addresses Communities of Interest within the leisure industry and discusses possible business models for the parties operating the platform. The described community platform is an innovative value added service concept for a mobile coordination support for individuals—A Mobile Community Support System. In this paper we extend the discussion about mobile communities to hybrid communities. The communities are hybrid in two ways: they use two different access channels, the Web and mobile devices, and they are built on real-world leisure communities that constitute themselves in the form of buddy lists in the virtual world of an ICT supported platform. We briefly depict the state of the art of IT in the leisure industry and describe the empirical aspects of the project objectives of the MCOR (Mobile Community Online Reservation) system. We conclude with some final remarks about design considerations and a blueprint for future research. Felix Hampe holds a chair for Corporate Communication Systems and is Director of the Institute for IS Research at the Faculty of Informatics of the University of Koblenz-Landau in Germany. He studied at the Free University of Berlin and worked later for the University of Bielefeld and the Philipps-University of Marburg prior to his appointment to Koblenz. In 2004/2005, he spent one year as a visiting professor at the University of South Australia, School of Computer and Information Systems. Beside his research interest in application aspects of communication systems, Professor Hampe started very early research in the area of mobile applications and especially mobile commerce. He was cofounder and board member of the Mobile Application Research Center (MARC), a German network for joint research on mobile business. Professor Hampe authored several international conference articles in the area and served for many international conferences.