探析互动性平面广告设计中的众媒介

以广告为研究平台，探讨其中众媒介在群体信息发展与演变中的重要性，注重其应用的新发展趋势。提炼互动性平面广告中众媒介之间的关系，包括内在的匹配关系以及与技术的融合。在互动性平面广告的设计深度方面，归纳出多重媒介与媒介形态在各类创意思维下的多种应用形式，更进一步体现了在信息高速发展的过程中众媒介重组与共享的便利，突显媒介价值。

Analysis of the Media Groups in the Interactive Graphic Advertisement Design

Research for advertising platform, it explored the importance of media groups in the information development and evolution, pay attention to the application of the new trend of development. It refined the relationship among media groups in interactive advertising, including intrinsic matching relationship and technology integration. In the design depth of interactive graphic advertisement, it summed up the multiple media and media body, in all kinds of creative thinking under a variety of application forms, further reflected in the rapid development of information process of media integration and sharing facilities, highlighting the value of the media.