绿色理念在包装设计中的体现探讨

从环境问题的角度入手，对包装设计的发展与现状进行了探索与研究。论述了绿色设计的概念，提出了在产品包装中引入绿色设计理念，并从包装结构、造型、材料、生命周期和产品营销5 个方面，分析了现代社会对于绿色包装设计的具体要求，从而引导人们深入了解绿色包装设计的新内涵，为树立新的包装设计价值理念提供了可能性。

Discussion on the Green Concept Embodied in the Packaging Design

Starting from the perspective of the environment problems, it explored and researched the development and status quo of packaging design. It discussed the green design concept and introduced it in the product packaging, and from five aspects packaging structure, modeling, materials, life cycle and product marketing, it analyzed the specific requirements of the modern society for green packaging design, so as to guide people to understand the new connotation of green packaging design, and provided the possibility for establishing value idea of new packaging design.