影视动画在新媒体领域的延伸设计

通过研究影视动画在新媒体领域的设计目标，结合具体的新媒体产品实例，提出了影视动画与新媒体周边产品的关联类型，即与交互图书的情节关联、与数字游戏的外延关联、与蓝光光盘互动的即时关联；并在此基础上总结了动画新媒体周边产品的设计要点，包括对动画原作情节的延伸与改编设计、交互方式的创新设计。同时探讨了未来动画新媒体周边产品的发展方向与交互趋势。

Extended Design of the Film and Television Animation in the Field of New Media Art

Through study on the design goals of traditional media animation in the field of new media, combined with specific examples of new media product extension, it proposed the associated type of between film and television animation and new media product extension: the circumstances are associated with interactive books; the epitaxial associated with digital games; and the real-time interaction with the Blue-ray Disc association; summarized based on the design elements of the new media surrounding production of the animation film as well as the TV show, including the extension and adaptation of the animated original plot design, interactive way of innovative design. It explored animation new media surrounding the future direction of product development and interactive trends.