| 论现代商品包装审美趣味的变迁 |
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| 引用本文： | 戴雪红,华思宁.论现代商品包装审美趣味的变迁[J].包装工程,2013,34(18):73-76. |
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| 作者姓名： | 戴雪红 华思宁 |
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| 作者单位： | 江苏大学，镇江212013;江苏大学，镇江212013 |
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| 摘 要： | 以包装的审美趣味为启示，分析了商品包装从中心化向多元化方向发展。论述了包装审美情趣以效用性、趣味性和文化性的特征为主，在此基础上，提出了包装审美情趣特征，即具有符码的操纵性、阶级的标志性产物以及品位的差异性。
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| 关 键 词： | 包装艺术 变迁 审美情趣 |
| 收稿时间： | 2012/10/29 0:00:00 |
| 修稿时间： | 2013/9/20 0:00:00 |
Vicissitude of Aesthetic Taste in Modern Packaging |
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| DAI Xue-hong and HUA Si-ning.Vicissitude of Aesthetic Taste in Modern Packaging[J].Packaging Engineering,2013,34(18):73-76. |
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| Authors: | DAI Xue-hong and HUA Si-ning |
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| Abstract: | Inspired by the aesthetic taste of the packaging, it analyzed the development of the packaging from centricity to pluralism, and discussed that the aesthetic taste of the packaging included that validity, interest and culture. Based on it, it indicated the characteristics of the packaging aesthetic taste, such as code manipulation, order marker and taste diversity. |
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