针对空巢青年的产品服务设计研究

目的对空巢青年在特定信息环境下的需求进行分析,研究面向空巢青年的产品服务设计趋势以及前景。方法通过探讨空巢青年的产生原因以及生活特征,分析用户在运动健身、重视隐私、渴望社交、追求高品质生活以及休闲娱乐的多元化等方面存在的需求,结合相关案例进行分析,提出产品服务设计朝着"平台化、去私有化、功能一体化、轻量化以及个性化"的趋势发展。结论结合服务设计的要素和方法,针对空巢青年特定的需求和机会点,提出了面向空巢青年实施"场景重构、接触点整合、用户协同共享、增值服务"的产品服务设计策略;并以空巢青年为切入点,探讨了移动互联网视角下产品服务设计对特定人群的介入手段和适用过程,为应对空巢青年的社会问题和商业机遇提供参考和依据。

Product Service Design for Empty-nest Youth

The paper aims to analyze the demand of empty-nest youth in a specific information environment and research the tendency and prospect of intellectual product service design for empty-nest youth. Based on discussing the causes for generation of empty-nest youth, their characteristics of life, their needs in sports and fitness, privacy, social desire, the pursuit of high quality of life and diversification of leisure and entertainment were analyzed. Referred to relevant cases, the trend of product service design for them was determined to be lightweight, multifunctional, public, personalized and using platform approaches. Combining with elements and methods of service design and targeting the specific needs and trends of empty-nest youth, this paper proposes strategies for product service design for empty-nest youth, which are scene reconstruction, contact point integration, user collaborative sharing and value-added service. Starting from the empty-nest youth, this paper explores the intervention methods and application process of product service design for a specific population under the background of mobile Internet, and provides valuable practical reference and theoretical basis for coping with the social problems and business opportunities of specific groups of people.