| 标识型产品设计策略的研究 |
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| 引用本文： | 袁秋枫,陈亮,黄艳丽.标识型产品设计策略的研究[J].包装工程,2019,40(2):184-190. |
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| 作者姓名： | 袁秋枫 陈亮 黄艳丽 |
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| 作者单位： | 深圳学学文创设计有限公司,深圳,518067;中南林业科技大学,长沙,410004 |
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| 基金项目： | 湖南省教育科学“十二五”规划重点资助项目（XJK012AGD008）；基于湖湘文化特征的家具产品识别设计研究（11YBB397） |
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| 摘 要： | 目的为我国本土的家具品牌产品设计及品牌塑造提供有益的借鉴。方法从标识型产品设计入手,分析了意大利著名家具品牌的标识型产品及其在品牌塑造方面的应用。结果提炼出意大利家具设计体系中标识型产品策略应用的共性规律。结论提出品牌—产品价值传输模型及标识型产品设计的通路模型。
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| 关 键 词： | 品牌 标识型产品 设计策略 品牌故事 |
| 收稿时间： | 2018/7/23 0:00:00 |
| 修稿时间： | 2019/1/20 0:00:00 |
Iconic Product Design Strategy |
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| YUAN Qiu-feng,CHEN Liang and HUANG Yan-li.Iconic Product Design Strategy[J].Packaging Engineering,2019,40(2):184-190. |
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| Authors: | YUAN Qiu-feng CHEN Liang and HUANG Yan-li |
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| Affiliation: | 1.Shenzhen Xuexue Design Company, Shenzhen 518067, China,2.Central South University of Forestry and Technology, Changsha 410004, China and 2.Central South University of Forestry and Technology, Changsha 410004, China |
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| Abstract: | The work aims to provide a useful reference for our local furniture brand product design and brand building. Starting from the design of iconic products, the iconic products of famous Italian furniture brands and their application in brand building were analyzed. Common rules of strategic application of iconic products in Italian furniture design system were extracted. Brand-product value transfer model and path model of iconic product design are proposed. |
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| Keywords: | brand iconic product design strategy brand story |
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