北方蒙古族民俗文化产品创新设计研究

目的以北方蒙古族为例,探究少数民族民俗文化产品创新设计的方法。方法首先从物质文化和非物质文化两大类别对蒙古族民俗文化进行归类和分析;然后筛选出一些蒙古族民俗文化中有代表性的元素作为研究对象,运用问卷分析法甄选和提炼出蒙古族最具代表性的四个民俗文化元素;最后结合消费者对于文化创意产品的需求分析,运用矩阵法从民俗文化元素和产品载体两个维度,探寻无穷设计点,开展蒙古族民俗文化产品创新设计。结论提出了一种少数民族民俗文化产品创新设计的新方法,促进了少数民族民俗文化的传承和文化创意产业的发展,为我国文化创意产业的发展和丰富提供强大的支持。

Innovative Design on Northern China Mongolian Folk Culture Products

The paper aims to explore the methods for innovative design of folk culture products of minorities with Mongolian as an example. Firstly, the Mongolian folk culture was classified and analyzed from two categories: material culture and non-material culture. Then some representative elements of Mongolian folk culture were selected as research objects. Though questionnaire analysis, four of the most representative elements of Mongolian folk culture were selected and refined. Finally, combined with consumer demand analysis of cultural and creative products, points were explored from the two dimensions of folk culture elements and product carriers through endless design and matrix method. Innovative design of Mongolian folk culture products were carried out. It puts forward new methods of innovative design on minority folk culture product design, promotes the inheritance of minority folk culture and the development of cultural creative industry, provides strong support for the development and enrichment of China''s cultural and creative industries.