论禅宗思想内涵及在香品包装设计中的应用

目的对禅宗思想在香品包装设计中的运用及体现进行研究。方法以熏烧类香品为研究对象,从肌理、编排、文字、材质、色彩、造型等方面切入,对生活常见熏烧类香品的包装设计案例进行归类和剖析,分析禅宗思想在香品包装设计中的运用和体现。结论在禅宗思想影响下,香品包装设计的主要特点为简约代替杂乱、自然代替造作、宁静代替喧嚣,为现代香品包装的设计提供了新思路。

Connotation of Zen Thought and Its Application in Incense Packaging Design

The work aims to study the application and expression of Zen thought in the incense packaging design. With the smoked incense products as the study object, the packaging design cases of common smoked incense products were classified and analyzed from the aspects of texture, arrangement, text, material, color and shape, and the application and expression of Zen thought in the incense packaging design were analyzed. Under the influence of Zen thought, the main features of incense packaging design are that the simple substitutes the messy, the natural replaces the artificial, and the quiet takes the place of the hustle and bustle. The study provides a new idea for the packaging design of modern incense products.