产品设计中的伪生态设计现象研究

目的针对近年来生态设计理念被越来越多的人所关注,随之许多产品在设计及包装上以生态为噱头试图得到消费者的认可,实际本身并没有达到真正的生态设计标准这一现象展开研究。方法从案例分析法入手分析产品在设计与生产过程中、包装过程中和使用过程中的伪生态设计现象,并以对比分析的方法与真正的生态设计案例作比较。结论试图从根源上消除伪生态设计对生态设计发展的影响,提高人们对生态设计的理解,加深对生态设计的认识。

Pseudo Ecological Design Phenomenon in Product Design

The study has been focused on the phenomenon in view of the fact that the eco-design concept has attracted more and more people''s attention in recent years, while many products have been trying to gain the recognition of consumers by eco-logical designing and packaging, yet in reality have not met the real ecological design standard. By means of case analysis, the pseudo-ecological design phenomenon of products in the design and production process, the packaging process and the using process was analyzed, and compared with the real ecological design cases in the method of comparative analysis. The aim is to eliminate the impact of pseudo-ecological design on the development of ecological design from the source, to improve people''s understanding of ecological design, and to deepen their recognition of ecological design.