包装设计评估的回顾与展望

目的发现目前包装设计感性与理性结合的研究困境,探寻包装设计评估的初步发展设想。方法回顾国内外包装设计评估的研究进展以及最新成果。结论包装设计评估的研究内容主要侧重于包装设计的情感交互设计、绿色可持续设计、智能包装设计三方面。最新成果体现在多感官体验研究、生态环境保护、智能包装的技术研发以及新研究方法的应用。然而,包装设计评估研究始终面临难题,包括理论与方法的难题、技术的局限性等问题。针对当前研究中所存在的问题提出初步的设想及解决方法,包括进行理论创新,增加虚拟数字化包装设计的交互体验真实度,利用智能包装的新材料。

Review and Outlook of Packaging Design Evaluation

This paper tries to find out the research predicament of combining sensibility and rationality of packaging design, and explores the preliminary development idea of packaging design evaluation. This paper reviews the progress and latest researches of packaging design evaluation at home and abroad. Researches on packaging design evaluation mainly focus on emotional interaction, sustainable design, intelligent packaging. The latest researches are reflected in multi-sensory experience, ecological environment protection, technologies of intelligent packaging, and new research methods. However, problems of packaging design are also listed, including difficulties over both theories and methods, and limitations of technology. The primary ideas to solve these problems are proposed, such as enhancing theoretical innovations, increasing the authenticity of interactive ex-perience of virtual digital packaging design and making use of new materials in intelligent packaging.