定义“服务设计”

目的厘清"服务设计"的概念缘起、定义辨析、本质属性、内在逻辑。方法通过文献法,全面梳理经济学、管理学、设计学等不同学科关于"服务"的研究脉络,如服务活动—服务产业—服务经济、管理服务—服务营销—服务管理、服务工程—服务科学—服务学等,重在概念溯源;借助比较法,对比服务经济、服务营销、服务管理、服务科学等不同领域中的服务定义,重在定义辨析;广泛比较了设计学科中不同的服务设计定义,并归纳为5个方面,进而比较了设计学与不同学科中服务研究的关注点异同,重在本质属性。结论总结出服务研究的共性特征,归纳出"服务"的一般定义;据此确定了服务设计定义的学理依据,进而对服务设计的定义进行了修正。

Definition of "Service Design"

The paper aims to clarify the origin, the definition, the essence and the logic of "service design". Through literature reviews, the context of the service concept in economics, management, design and other disciplines were comprehensively combed, such as service activities-service industry-service economy, management service-service marketing-service management, service engineering-service science-service, etc., focusing on concept tracing. The definition of service in different fields such as service economy, service marketing, service management, and service science were compared in-depth, focusing on definition analysis; and then different definitions of service design in design disciplines were extensively compared and summarized into five aspects. Finally, similarities and differences of service researches were compared between design and other disciplines, focusing on the essential attributes. The common characteristics of service research are summarized, and the general definition of "service" is summarized. Based on this, the academic basis of service design definition is determined, further the definition of service design is revised.