文化语言在茶叶包装设计中的融合与运用

目的探寻当前茶叶包装设计发展方向及其与文化语言的融合与运用。方法以茶叶源远流长的发展历史为线索,引申茶叶包装设计艺术风格及其对文化语言的探寻与升华,从茶叶包装设计与文化语言相融的意义入手,探索在突出视觉传达特征、展现品牌形象、促进文化传承等方面的重要作用,从图形、色彩与文字3个方面总结具体的应用方式与策略,并讨论语言对未来茶叶包装发展趋势的影响,指出相关设计的科学方向与路径。结论继承传统文化语言的精髓,结合现代的设计理念与方法,对茶叶包装设计进行文化的输入与内涵的升华,可以使茶叶包装设计实现更大的艺术魅力,为中国茶叶与茶文化走向世界最前端铺路奠基。

Integration and Application of Cultural Language in Tea Packaging Design

To explore the current development direction of tea packaging design and its integration and application with cultural language, with the history of tea development as a clue, the art style of tea packaging design and its exploration and sublimation to the cultural language were extended. Then, based on the significance of the blending of tea packaging design and cultural language, and the important works in the aspects of highlighting visual communication characteristics, displaying brand image and promoting cultural inheritance were explored. In the end, the main aspects of the three cultural languages, such as graphics, color and text, were analyzed in depth; the specific application methods and strategies were summarized; the influences of cultural language on the development trend of tea packaging in the future were discussed; and the scientific direction and path of the related design were pointed out. Inheriting the essence of traditional cultural language, combining modern design ideas and methods and sublimation of cultural input and connotation of tea packaging design can make the design of tea packaging achieve greater artistic charm and lay a foundation for Chinese tea and tea culture to be the most front-end in the world.