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谈颜色探索BIGC微信公众号的学习资源建设
引用本文:吴徐君,柳真. 谈颜色探索BIGC微信公众号的学习资源建设[J]. 北京印刷学院学报, 2017, 25(3): 40-42
作者姓名:吴徐君  柳真
作者单位:北京印刷学院 新媒体学院,北京,102600;北京印刷学院 新媒体学院,北京,102600
基金项目:北京市教委项目"科技创新平台——特色教育资源库建设"
摘    要:"颜色探索BIGC"公众号是北京印刷学院新媒体学院数字媒体艺术专业教学团队建设的微信公众平台,是为补充课堂教学的内容而开发的一个公众号。它以艺术设计中的色彩设计为主要内容,既有主题突出的、以介绍传统色彩知识为主的版块,又有碎片化的、定期推送的有关色彩设计的文章,具有原创性和专业性的特点。文章的内容注重与设计热点相结合,并且运用新颖的交互形式、结合大量的图片使信息的传递更加生动、有效,有益地拓展了课堂教学的内容,收到了良好的教学效果。

关 键 词:微信公众号  定位  内容设计  运营

Talk about Learning Resources of Explore Color BIGC Wechat Official Account
Abstract:"Explore Color BIGC" wechat official account complements the content of classroom teaching, which is based on WeChat public platform by specialized teaching team of school of digital media art professional of new media in Beijing Institute of Graphic Communication.It's main content is design color.It has outstanding theme,which mainly introduces traditional color plates.It also has fragmented article pushed at fixed period.It has the characteristics of originality and professionally.It pays attention to the content of article combined with hot event about design.What's more, it uses the novel interactive means and a lot of pictures to present information more vividly and effectively.These beneficial to expand the content of classroom teaching, which has received fine teaching effect.
Keywords:wechat official account  location: content design  operation
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