| 英语广告语言的语用策略 |
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| 引用本文： | 唐文生.英语广告语言的语用策略[J].平顶山工学院学报,2007,16(4):86-88. |
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| 作者姓名： | 唐文生 |
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| 作者单位： | 南华大学外国语学院,湖南,衡阳,421001 |
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| 摘 要： | 语言符号是广告中最重要的载体,一定的语用策略是广告传播用语必不可少的"包装"技巧。文章运用语用学理论分析了语用预设策略、言语行为策略、违反合作原则、最佳关联策略在英语广告传播语中的应用,认为这些语用策略能够使广告语言准确的表情达意,使其达到吸引力强、感染力深的效果。
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| 关 键 词： | 英语广告 语用策略 广告语言 |
| 文章编号： | 1671-9662（2007）04-0086-03 |
| 修稿时间： | 2007-05-10 |
Pragmatic strategies in English advertising |
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| TANG Wen-sheng.Pragmatic strategies in English advertising[J].Journal of Pingdingshan Institute of Technology,2007,16(4):86-88. |
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| Authors: | TANG Wen-sheng |
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| Affiliation: | School of Foreign Studies Nanhua University, Hengyang 421001, China |
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| Abstract: | The sign of language is the most important carrier in advertisements,and proper pragmatic strategies are necessary in advertising.Using pragmatic theories,we have analyzed the use of the presupposition strategy,the speech act strategy,the strategy of violation of cooperative principles and the relevance strategy in English advertising.These pragmatic strategies can make advertising language more expressive and thus make it appealing and attractive. |
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| Keywords: | English advertisements pragmatic strategies advertising language |
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