| 解读服装广告创意 |
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| 引用本文： | 范滢. 解读服装广告创意[J]. 浙江纺织服装职业技术学院学报, 2006, 5(2): 32-34 |
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| 作者姓名： | 范滢 |
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| 作者单位： | 江苏技术师范学院艺术设计系 |
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| 摘 要： | 本文从广告创意的真实性、关联性、简洁性、情感性、戏剧性、幽默性、原创性等特点出发，结合中外经典服装广告创意的案例分析，来阐述广告创意对服装营销所具有的重要意义．
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| 关 键 词： | 服装 广告创意 |
| 文章编号： | 1671-9751（2006）02-0032-03 |
| 收稿时间： | 2005-11-22 |
| 修稿时间： | 2005-11-22 |
Analysis of the Originality of Garment Advertisements |
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| FAN Ying. Analysis of the Originality of Garment Advertisements[J]. Journal of Zhejiang Textile & Fashion College, 2006, 5(2): 32-34 |
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| Authors: | FAN Ying |
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| Abstract: | Starting from the characteristics of authenticity, association, succinctness, sensibility, dramatic effect, sense of humor and originality of advertisements, this paper expatiates the importance of the advertising originality to garment marketing by using the classic cases of garment advertisements with originality in China and foreign countries. |
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| Keywords: | garment advertising originality |
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