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Cinemetrics FAQ
Authors:Brian McGrath  Jean Gardner
Abstract:A new book by Brian McGrath and Jean Gardner questions preconceptions of the digital. Previously, working with computers has often been regarded as a simple matter of acquiring technical facility in particular software and techniques. Cinemetrics: Architectural Drawing Today argues that the full potential of digital lies not in technical finesse, but in a perceptual paradigm shift. This shift could be as seismic as the changes associated with the development of perspective in the early Renaissance. Here, McGrath and Gardner provide an FAQ on their innovative new drawing system, Cinemetrics. Inspired by cinema's visual treatment of matter-flux, this book is set to recast architectural drawing for the 21st century. Copyright © 2007 John Wiley & Sons, Ltd.
Keywords:Brian McGrath with Mark Isarangkun na Ayutthaya and Stan Gray  Cybernetic-organic architect  framing  shooting  assembling  matter-flux  duration  universal rippling  sensori-motor schema  Cinemetric immobile cuts  Gilles Deleuze  Any-instant-whatever  privileged poses  Charles Sanders Peirce  the autopoietic world  architecture of continual ‘newness’  Ulrick Beck  a collective endeavour  starchitect  sensori-motor shift from the mechanical to the networked architect
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