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Seoul's Interior Landscapes
Authors:Howard Watson
Abstract:The shop floor of the department store has increasingly become a cluttered no-man's-land, no more than a space between competing branded concessions. Howard Watson describes how at Lotte, a department store in Seoul, South Korea, Universal Design Studio has applied its subtle decorative design style – first launched internationally in the Stella McCartney stores – to unifying effect. Copyright © 2007 John Wiley & Sons, Ltd.
Keywords:Universal Design Studio, Lotte Department Store, Seoul, South Korea, 2005-07  Stella McCartney store designs  brand-orientated boxes  ‘non-brand’  ‘Lotte experience’  Jonathan Clarke  ‘a space that was much more about curation’  ‘Eliden’  a series of screens  ‘accessories are highly personal’  triangular Corian units  black Plexiglass ceiling
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