融入中国书法元素的传统食品包装设计研究

由图画文字演变而来的汉字具备了象形和表意的性质,书法作为一门表现汉字形式的艺术,书与画从来都是一体的。文章从中国书法艺术的特点出发,把书法中的汉字视为一种变化无穷的传统文化符号或图案,作为传统食品包装中的主体设计元素与装饰底纹元素,可以巧妙、合理地将书法元素融入于传统食品包装设计之中,并提出了中国书法在传统食品包装设计中应用应当遵循的原则。

Research on traditional food packaging design incorporated with Chinese calligraphy elements

As an art for the manifestation of Chinese characters, calligraphy and painting is always one whole group, and Chinese characters originated from painting are naturally endowed with pictographic and ideographic features. From the point of view of artistic characteristics, Chinese characters in calligraphy can be regarded as an endless variety of traditional culture symbols or patterns, and therefore, these calligraphy elements are hopefully to be used as elements for main-body designs or decoration shades in the traditional food packaging design by smart and reasonable methods. This paper also put forward rules that should be followed duringthe application of Chinese calligraphy in traditional food packaging designs.