| 论建筑陶瓷企业实施体验营销的策略 |
| |
| 引用本文： | 李海东,朱云莉. 论建筑陶瓷企业实施体验营销的策略[J]. 佛山陶瓷, 2006, 16(6): 25-27 |
| |
| 作者姓名： | 李海东 朱云莉 |
| |
| 作者单位： | 景德镇陶瓷学院工商学院,景德镇,333403 |
| |
| 摘 要： | 本文通过分析建陶企业实施体验营销的驱动因素,指出了建陶企业根据体验营销的特点来制定营销策略,可以充分发挥其竞争优势,取得良好的营销效果。
|
| 关 键 词： | 体验经济 体验营销 建陶企业 策略 |
Strategy of Experimental Marketing in Building Ceramic Enterprise |
| |
| Li Haidong,Zhu Yunli. Strategy of Experimental Marketing in Building Ceramic Enterprise[J]. Foshan Ceramics, 2006, 16(6): 25-27 |
| |
| Authors: | Li Haidong Zhu Yunli |
| |
| Affiliation: | Jingdezhen Ceramic Institute School of Business Administration Jingdezhen 333403 |
| |
| Abstract: | The driving factors of implementing experimental marketing in building ceramic enterprises were analgzed in this paper.It pointed out that building ceramic enterprises could bring its competitive advantages into full display and obtain good marketing effects by making marketing strategies according to the characteristics of experiment marketing. |
| |
| Keywords: | experience economy experimental marketing building ceramic enterprises strategies |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
