基于关系图提取算法的烟草销售客户关系管理的应用研究

展望客户关系管理,数据挖掘技术在其中起到了至关重要的作用,它可以挖掘出千万数据中的有用信息,企业才能对客户进行各类价值分类,然后预测客户的行为,从而做出正确有效的决策。在CRM应用中,基于数据挖掘技术的基础上,结合CRM系统的不足,为避免或减少客户管理系统因管理不到位而导致客户的流失,造成企业的损失,提出了客户关系图的提取算法,很好地分析了数据挖掘技术在CRM中的应用。

AppIication of Tobacco SaIes Customer ReIationship Management AIgorithm for Extracting ReIations Based on Graph

Prospect of customer relationship management,data mining technology to the important role in the play,it can dig out useful information hidden in the tens of millions behind the data,enterprises can be of value to segment customer,then predict customer behavior,thus to make correct and effective decision making.This paper in the CRM application,foundation based on data mining technology,combined with the problems of CRM system,in order to avoid or reduce the loss of customers due to improper management customer management system,resulting in the loss of the enterprise,puts forward the algorithm of extracting customer relationship graph,very good analysis of the application of data mining technology in CRM.