谈商业建筑空间与业态的统一——浅析上海市奉贤区汇龙购物中心设计

由于体量大、投资高、回报周期长等特点，大型商业设计是特殊专业中的专业领域，完全不同于底层商业和配套商业概念。商业长期的良性发展依赖于其功能、商品及业态结构所产生的整体效应，科学的商业规划可以促进效益的不断提高，使地产不断增值。本文通过对汇龙购物中心设计的分析说明科学布局、合理规划能够在有限的条件下使商业建筑发挥最大效益。

Discussion on Unity of Commercial building space and Format——Design of Huilong Shopping Mall, Fengxian District, Shanghai

Owing to the large capacity, huge investment and long-run capital-recycleing, the big commercial design is a particular proiect in special industries. The commercial idea is rather different from bottom layers and self-contained ones. A long-term development of of commerce depends on its function, commodities, the integral efffect caused by the structure of its industry. A scientific commercial strategy may constanly upgrade efficiency. It may also increase the value of real estate. A pragmatic business plan can maximize the profit of Huilong Shopping Mall after the analysis of risk and scientific placement of the item.