| 专利服务机构网络营销模式优化研究 |
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| 引用本文： | 罗正军,戴婷婷,王晓娟,邱广华. 专利服务机构网络营销模式优化研究[J]. 黑龙江电子技术, 2012, 0(1): 44-46,49 |
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| 作者姓名： | 罗正军 戴婷婷 王晓娟 邱广华 |
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| 作者单位： | [1]南京航空航天大学经济与管理学院,南京210016 [2]南京正德职业技术学院,南京211106 |
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| 基金项目： | 江苏省软科学项目（SBR20090500）; 国家自然科学基金青年科学基金（70902026） |
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| 摘 要： | 以某专利服务机构网络营销为背景,采用网络调查方法,结合国内中小企业的特点,以达到提高该平台和专利网站的服务功能、服务能力和服务手段等目的,从而优化专利服务机构网络营销模式,实现全方位地协助中国中小企业创新,帮助企业提升其核心竞争力。
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| 关 键 词： | 营销模式 服务创新 Email营销 |
Research on network marketing model of patent services agency |
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| LUO Zheng-jun,DAI Ting-ting,WANG Xiao-juan,QIU Guang-hua. Research on network marketing model of patent services agency[J]. , 2012, 0(1): 44-46,49 |
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| Authors: | LUO Zheng-jun DAI Ting-ting WANG Xiao-juan QIU Guang-hua |
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| Affiliation: | 1.College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 210016, China;2.Nanjing Zhengde Polytechnic College,Nanjing 211106,China) |
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| Abstract: | As background of a patent service network marketing,the use of web-based survey methods,combined with the characteristics of domestic small and medium enterprises to improve the platform and the patent to the site services,service capacity and service means,the purpose of optimizing patent services network marketing model,to achieve all-round assistance to innovative the small and medium enterprises in China,to help enterprises to enhance their core competitiveness. |
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| Keywords: | marketing model service innovations E-mail marketing |
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