| 谈谈信息商品的定价问题 |
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| 引用本文： | 鲁锡杰. 谈谈信息商品的定价问题[J]. 河南机电高等专科学校学报, 2008, 16(4): 74-76 |
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| 作者姓名： | 鲁锡杰 |
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| 作者单位： | 河南机电高等专科学校,经济贸易系,河南,新乡,453002 |
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| 摘 要： | 信息商品不同于物质商品,其特殊性质增加了信息商品定价的复杂性。文章从信息商品的含义和范围出发,进而详细列举了影响信息商品价格的各种因素,并针对上述影响因素提出了三种定价策略：差别定价、捆绑定价和版本定价。
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| 关 键 词： | 信息商品 捆绑定价 定价策略 |
The Discussion On the Question of Information Commodity Fixed Price |
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| LU Xi-jie. The Discussion On the Question of Information Commodity Fixed Price[J]. Journal of Henan Mechanical and Electrical Engineering College, 2008, 16(4): 74-76 |
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| Authors: | LU Xi-jie |
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| Affiliation: | LU Xi - jie (Economic and Trade Department, Henan Mechanical and Electrical Engineering College, Xinxiang 453002 ,China) |
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| Abstract: | Information goods is different from material goods, Its special nature of information goods increased by the complexity of pricing. This article embarks from the information commodity meaning and the scope, then in detail enumerates the factors which influences information commodity price, and aims at the above influence factors, this article proposes three kind of fixed price strategies： differential fixed price strategy, colligative fixed price strategy and editorial fixed price strategy. |
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| Keywords: | information products colligative fixed price pricing strategy |
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