| 电子商务下的广告组合决策 |
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| 引用本文： | 周宏,喻小军. 电子商务下的广告组合决策[J]. 武汉理工大学学报, 2005, 27(6): 92-94 |
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| 作者姓名： | 周宏 喻小军 |
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| 作者单位： | 1. 暨南大学管理学院,广州,510632
2. 武汉理工大学管理学院,武汉,430070 |
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| 基金项目： | 国家自然科学基金 (70 2 710 33) |
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| 摘 要： | 分析了电子商务对企业广告决策的影响，以及电子商务环境下企业广告决策方法的变化，在此基础上，讨论了电子商务环境卞企业广告组合决策模型，并给出了详细的算法和适用环境。
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| 关 键 词： | 电子商务 广告 组合 |
| 文章编号： | 1671-4431(2005)06-0092-03 |
| 修稿时间： | 2004-12-16 |
Method for Enterprise''''s Advertisement Combined Decision Under Electronic Business |
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| ZHOU Hong,YU Xiao-jun. Method for Enterprise''''s Advertisement Combined Decision Under Electronic Business[J]. Journal of Wuhan University of Technology, 2005, 27(6): 92-94 |
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| Authors: | ZHOU Hong YU Xiao-jun |
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| Affiliation: | ZHOU Hong 1,YU Xiao-jun 2 |
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| Abstract: | The effect brought to enterprise's advertisement decision by electronic business(EB) was analyzed, and the change of enterprise's advertisement decision method under EB was discussed. Based on that, the model of advertisement combined decision was set up. In the end, the model's arithmetic and application conditions were given. |
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| Keywords: | electronic business advertisement combined |
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