品牌竞争时代下的现代包装品牌文化建立

从包装与品牌间的关系分析了产品包装对品牌创建的影响力,提出了品牌的文化内涵是提升品牌附加值和产品竞争力的原动力,包装文化在品牌文化的创立中,具有不可或缺的作用。旨在为品牌竞争时代的产品包装探索出可行之策。

On Establishment of Modern Packaging Brand Culture in Brand Competition Era

The influence of packaging on creation of brand was analyzed from the relationship between packaging and brand.It was put forward that cultural connotation of brand is the motivity to increase brand added value and competitive power of product;packaging culture plays an important role in establishing brand culture.The purpose was to provide reference to establish product packaging strategy in brand competition era.