| 中国钢管：亟待名牌崛起 |
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| 引用本文： | 彭在美.中国钢管：亟待名牌崛起[J].冶金信息导刊,2002(5):9-12. |
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| 作者姓名： | 彭在美 |
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| 作者单位： | 广州番禺珠江钢管有限公司 广东番禺511450 |
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| 摘 要： | 提出了钢管品牌意识薄弱的后果是阻碍了经济的发展，概述了品牌的内涵，企业品牌的发展战略与参与WTO的关系，以及非品牌化策略在国内一些中小企业的适用前景，并指出了企业职工作为人的品牌的重要性。
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| 关 键 词： | 钢管企业 品牌 名牌 发展战略 |
DESIDERATING GROWING UP OF WELL-KNOWN BRAND IN CHINESE STEEL PIPE |
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| Peng Zaimei.DESIDERATING GROWING UP OF WELL-KNOWN BRAND IN CHINESE STEEL PIPE[J].Metallurgical Information Review,2002(5):9-12. |
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| Authors: | Peng Zaimei |
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| Abstract: | The weakness of brand consciousness stunted the development of steel pipe industry. The writer introduced the content of brand and the relationship between the development strategy of enterprise brand and entry of the WTO. The writer also pointed out the importance of employees in the enterprise brand. |
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| Keywords: | steel pipe enterprise brand well-known brand development |
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