服务营销在规模化服装定制企业的应用研究

随着现代信息化技术的发展,传统营销方法已经不能满足规模化服装定制企业发展的需要。文章介绍了规模化服装定制企业发展现状,基于服务营销理论的研究,结合服装定制企业营销管理存在的问题,提出了针对8P理论的服务营销战略框架和服务营销策略。

Research on the Application of Service Marketing in Large-scale Apparel Customization Enterprises

With the development of modern information technology,conventional marketing methods cannot meet the needs of large-scale apparel customization enterprises.This paper introduces the current situation of large-scale apparel customization enterprises,and puts forward the service marketing strategic framework and service marketing strategy for the 8P theory based on the research of service marketing theory as well as the existing problems in the marketing management of apparel customization enterprises.