| 网络数据库营销策略研究 |
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| 引用本文： | 李旭芳. 网络数据库营销策略研究[J]. 上海工程技术大学学报, 2006, 20(1): 92-96. DOI: 10.3969/j.issn.1009-444X.2006.01.023 |
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| 作者姓名： | 李旭芳 |
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| 作者单位： | 上海工程技术大学,管理学院,上海,201620 |
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| 摘 要： | 网络数据库营销是适应信息社会需求新型的以顾客为中心营销策略.在介绍网络数据库营销的概念和特征的基础上,分析了网络数据库营销策略竞争优势,讨论了营销策略的实施步骤和策略控制问题.
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| 关 键 词： | 商品流通 数据库营销 网络营销 |
| 文章编号： | 1009-444X（2006）01-0092-05 |
| 收稿时间： | 2005-12-29 |
| 修稿时间： | 2005-12-29 |
Research on Network Database-Marketing Strategy |
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| LI Xu-fang. Research on Network Database-Marketing Strategy[J]. Journal of Shanghai University of Engineering Science, 2006, 20(1): 92-96. DOI: 10.3969/j.issn.1009-444X.2006.01.023 |
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| Authors: | LI Xu-fang |
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| Affiliation: | Department of Management, Shanghai University of Engineering Science, Shanghai 201620,China |
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| Abstract: | Network Database-Marketing is a new strategy that takes clients as the centre for meeting the need of information society.The competition superiority of Network Database-Marketing strategy was analyzed based on introducation to some related concepts and characteristics.Both implementation steps and control of marketing strategy were discussed. |
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| Keywords: | circulation of commodities database-marketing network-marketing |
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