| 食品包装的设计策略及发展趋势分析 |
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| 引用本文： | 王雅珺.食品包装的设计策略及发展趋势分析[J].包装工程,2009(9). |
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| 作者姓名： | 王雅珺 |
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| 作者单位： | 北京印刷学院; |
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| 摘 要： | 基于食品的基本包装要求,通过详细分析获得2007和2008世界之星包装大奖的食品包装设计案例,阐述了最优食品包装设计在材料选择、结构设计和装潢造型设计中应当采取的策略和方法,并探讨了当今世界食品包装技术的创新发展趋势。
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| 关 键 词： | 食品包装 包装材料 包装结构 设计策略 |
Analysis of Design Strategies and Development Trends of Food Packaging |
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| WANG Ya-jun.Analysis of Design Strategies and Development Trends of Food Packaging[J].Packaging Engineering,2009(9). |
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| Authors: | WANG Ya-jun |
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| Affiliation: | WANG Ya-jun(Beijing Institute of Graphic Communication,Beijing 102600,China) |
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| Abstract: | The characteristics of the winning packages in the food category of WorldStar Competition 2007 and 2008 were analyzed.Based on the examples mentioned and the primary packaging requirements of food,the design strategies in material selection,structural and graphic design were put forward to optimize food package design.The development trends of food packaging technology in the world were discussed. |
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| Keywords: | food packaging packaging material packaging structure design strategies |
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