论润滑油市场开拓中科技的核心作用

文章就润滑油消费构成和润滑油消费群体特点,提出了现代润滑油市场消费群体可以划分为三个,即独立消费群体、工业消费群体和维修服务消费群体。并就不同消费群体对科技的需求情况,论述了这些消费群体对科技的不同依赖关系及其相互作用。指出了科技在润滑油市场开拓中的核心作用可以透过科技对这些消费群体的科技服务得到具体体现。而这种科技服务的表现形式可以归纳为"呼叫服务"、"润滑套餐服务"和"一揽子服务",以及"养护套餐服务"等形式。这些科技服务形式与不同的消费群体对科技的依赖程度不同相对应。

Discussion on the Central Role of Science and Technology in the Lubricants Market Development

According to characteristics of lubricating oil consumption composition and consumer group,it is proposed that the modern lubricants market consumption can be divided into three groups,namely independent consumer group,industrial consumer group and maintenance service consumer group.Based on the demands of different consumer groups for science and technology,the different dependence of these consumer groups on science and technology and the interaction are expatiated.It is pointed out that the central role ...