| 调整营销策略适应市场竞争 |
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| 引用本文： | 王向东,李积慧.调整营销策略适应市场竞争[J].山东冶金,2006,28(4):70-71. |
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| 作者姓名： | 王向东 李积慧 |
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| 作者单位： | 济南钢铁集团总公司,山东,济南,250101 |
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| 摘 要： | 面对国内钢材市场价格下行的压力，济钢坚持以市场为导向，及时调整营销策略，在产品结构、价格制定、销售渠道、产品促销等方面采取了许多措施，使营销能力进一步提高，品种板市场占有率不断扩大，实现了产品、效益的同步增长。
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| 关 键 词： | 营销策略 市场竞争 产品价格 |
| 文章编号： | 1004-4620(2006)04-0070-02 |
| 修稿时间： | 2006年4月30日 |
Adjusting the Marketing Strategy for Suiting Competition |
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| WANG Xiang-dong,LI Ji-hui.Adjusting the Marketing Strategy for Suiting Competition[J].Shandong Metallurgy,2006,28(4):70-71. |
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| Authors: | WANG Xiang-dong LI Ji-hui |
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| Abstract: | Facing the price downtrend of steel products in domestic market,Jigang adjust marketing tactics to more market-oriented,including product species,price establishing,channel managing and promoting,with a result that the marketing of hi-value-add products was improved greatly,and market shares and income increased at the same time. |
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| Keywords: | marketing tactics market competition product price |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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