大众媒介在社会变迁中的功能分析及其模型

社会变迁是工业社会的常态 ,在很大程度上影响着大众媒介的存在和发展 ,同时又承受着大众媒介的巨大反作用。在社会变迁的预备阶段、普及阶段、正式组织阶段和制度化阶段 ,大众媒介分别主要发挥着引发功能、变革功能、催化功能和巩固功能 ,并在此基础上对其全过程进行整合 ,促进社会变迁的完形发展。根据全文的理论探讨 ,在此基础上建立了大众媒介在社会变迁过程中的功能分析模型

Public Media in Social Changes:Functional Analysis and thei r Model

Social changes are constant in the industrial society.They greatly affect the state and development of public media while they are greatly counteracted by public media.In the primary stange,expansion stage,formal organization stage,and institution stage of social changes,public media mainly function respectively as an initiator,a reformer,a catalyst,and a solidifier,and integrate all the stages as as to promote the shaping of social changes.A functional analytic model for public media in social changes is established on the theoretic analysis of this paper.