基于熵理论的产品美度综合评价方法

目的 针对产品设计中的美度评价,基于熵理论与计算美学理论提出一种产品美度综合评价方法,实现产品形态布局美度的量化评价.方法 根据产品形态特点与形式美学法则,构建产品形态布局美度指标的量化与计算体系;应用熵值法计算各美度指标的权重值,引入相对熵作为均衡系数修正传统线性迭加评价映射方法,提高评价结果的客观性和准确性,构建产品美度指标综合评价方法.结果 以奥迪A4L系列汽车大灯为例进行实例研究,通过与市场主流品牌在售产品的形态布局对比研究,证明了实例研究结果的可信度与方法的可行性.结论 基于熵理论的产品美度综合评价方法在产品设计领域具有较强的通用性,能够为设计师提供客观的美度量化数据,在定量层面指导产品形态布局的优化与创新.

Integrated Evaluation Method of Product Aesthetic Based on Entropy Theory

Focusing on the evaluation of aesthetic in product design, an integrated evaluation method of product aesthetic is proposed to realize the quantitative evaluation of product form layout aesthetics based on the entropy theory and computational aesthetics. The quantitative and calculation system of aesthetic measure of product form layout is constructed by the characteristics of product form and aesthetic principles. The entropy method is applied to calculate the values of the aesthetic measures, and the integrated evaluation method of product aesthetic measure is constructed to improve the objectivity and accuracy of the evaluation result by taking relative entropy as the equilibrium coefficients to modify the traditional method of linear superposition evaluation. Taking the Audi A4L car headlights as an example, the credibility of the case study results and the feasibility of the method are verified by comparing with the product form layout of the leading brands. The integrated evaluation method of product aesthetic based on entropy theory has a high universality in the field of product design, which can provide objective aesthetic measure data for desingers and guide the optimization and innovation of product form layout at the quantitative level.